Marketing Basics

Now that you have a site…

Simple marketing basics to make sure people actually see it

Build it and they will come?

Not quite. Your new 1‑page site is a tool. But it only works if people know it exists. Here's the simple, 10‑minute marketing plan to get eyes on it.

5 places to put your URL

Business cards

Get your site printed on fresh cards. Hand them out. Leave them at checkout counters. It still works.

Social media profiles

Put your URL in your Facebook, Instagram, LinkedIn, and Google Business Profile bios. Everywhere.

Email signature

Add your site to the bottom of every email you send. Takes 2 minutes. Makes a huge difference over time.

Stationery & invoices

Invoices, quotes, thank‑you notes — add your URL to everything you send. Free real estate.

Vehicle signage

If you have a work van or truck, add your URL to the wrap or magnet. Thousands of impressions per day.

5 Places to put your URL
10m To update everything
Free Marketing budget

Social media the easy way

You don't need to post every day. Just do this:

  • 1 post per week — share a tip or a before/after
  • Always link to your site — in the post and in your bio
  • Pin your site to the top of your Facebook and Instagram

That's it. Consistency beats frequency.

"I just put my site in my email signature and on my van. My phone started ringing more within 2 weeks."

— Tony, handyman

Google Business Profile

This is the most important one.

  • Add your site to your GBP profile right now
  • Ask 3 customers for a review this week
  • Add photos of your work (even phone photos work)

That's how people find you when they search.

One quick win

Next 5 customers: Ask them, "Can I send you a link to my site? If you like it, share it with a friend."

Word of mouth + your URL = new customers on autopilot.

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